Stay tuned as we migrate our blog over to a new interface. And in the meantime, read about some of our fun projects.
Read "the Traverse," a blog written by Cortex founder and marketing/communications expert Justin Gural.
PROJECT SNAPSHOT | 2011 Burlington City Arts "Festival of Fools" Webcast
This week, we're broadcasting from the 2011 Burlington City Arts "Festival of Fools."
Celebrating their 30th anniversary of providing art programs to the communities of Burlington, Vermont, Burlington City Arts (BCA) has created a unique addition to the annual Festival of Fools event in honor of their anniversary. Dubbed " 30 Hours of Art," artist Abby Manock has been charged with creating an overnight large-scale, interactive art installation onto BCA's flagship building, the BCA Center.
Members of Burlington's flourishing artist community, as well as passersby and anyone interested in grabbing a paint brush are invited to attend and contribute to this 30-hour art installation.
Here is the schedule of our broadcast, and tune into BurlingtonCityArts.org this Friday and Saturday, August 5-6, 2011.
WATCH THE WEBCAST (Schedule Below)
Friday and Saturday, August 5-6, 2011
Kickoff: 3-6p
Sunset: 7-10p
Midnight: 11p-1a
Late-Night/Europe: 2-4a
Sunrise: 6-8a
Morning: 9a-12p
Afternoon: 1-4p
Finale: 5-9p
Also, here's our ad we dropped into the Festival of Fools program. We're excited to be partnering once again with such an outstanding organization.
Posted: August 1, 2011 | By: Team
PROJECT SNAPSHOT | Discover Jazz Festival "JazzLab" Webcast Series
JazzLab is an annual audio exhibit that coincides with Burlington Discover Jazz Festival. Curated by Burlington City Arts through a partnership with Tank Studio, Burlington's premiere independent recording studio, Cortex is the official webcast partner of Burlington Discover Jazz Festival and the JazzLab studio sessions.
Located at the BCA Center, formerly known as the Firehouse Gallery, Tank Studio has created a pop-up recording studio on the second floor of the gallery and three groups have been invited to participate in the live, experimental recording sessions: Snarky Puppy, Barika, and a Burlington/New Orleans hybrid all-star group.
These live studio sessions are open to the public and intended to offer a glimpse into the creative and technical processes that occur during a studio recording session. The audience is encouraged to interact with the groups and engineers between takes, and there will be 'meet the artist' and 'meet the engineer' sessions throughout each day's session.
Schedule:
Wednesday, June 8 | Session: 1pm-7pm, Webcast: 2pm-5pm
Thursday, June 9 | Session: 1pm-7pm, Webcast: 2-5pm
Saturday, June 11 | Session: 11am-5pm, Webcast: 12-3pm
Visit DiscoverJazz.com to read more about JazzLab and the performers.
Posted: June 1, 2011 | By: Team
PROJECT SNAPSHOT | "EXPOSURE: In The Tank" Webcast Series
"EXPOSURE" is the longstanding live-performance radio show produced by WRUV 90.1 FM and the University of Vermont. Each week artists play live in either the radio station's broadcast studio or at Tank Studio. The hour-long live performance is then rebroadcasted within a two-hour program on the air --in Burlington on 90.1FM, and at wruv.org.
"EXPOSURE: In the Tank" is an ongoing webcast series that broadcasts the *live* studio session at the Tank. The webcast programming and video production is produced by Cortex, through a group collaboration between WRUV and Tank Studio.
Visit TankStudio.org to listen to the full audio sets and other performances in the archives, and be sure to watch the schedule for upcoming webcasts of "EXPOSURE: In the Tank."
Tune in to 90.1FM [in Burlington, VT] or WRUV.org on Wednesday nights at 8-10pm for the weekly "Exposure" show.
These clips are segments from the director's cut, captured during the first series in Spring 2011.
Joshua Panda Band Performing "Masquerade"
parmaga Performing "Soon"
MiniBoone Performing "Liars & Hiders"
Waylon Speed Performing "CT Trucker"
Posted: April 20, 2011 | By: Team
AGENCY SNAPSHOT | Off-Site Meeting at Stowe, Vermont
Some of our most ingenious ideas come out of our passions, not to mention immersing ourselves in the natural environment.
Thanks to some fresh January snowfall, we closed down the studio in the a.m. and took advantage of a key fringe benefit: powder turns.
Just another day in the office...
Posted: January 20, 2011 | By: Team
PROJECT SNAPSHOT | Media is Dead. Long Live Media. Is Video the Savior?
As outdoor industry media rapidly moves toward digital domination, the role of video and photography has taken on a new level of priority and urgency.
Media companies, brands and retailers are all working to include compelling imagery in their media mix... but, who's doing it right? Who's doing it effectively? Who's doing it affordably? And most importantly, how can outdoor industry brands and retailers tap into cutting edge trends in video and photography?
To dig into the meat of cutting edge trends in video and photography, Pale Morning Media (PMM) organized a panel of outdoor industry leaders and innovators in video and film for a panel discussion at the 2010 Outdoor Retailer summer show. PMM president and founder Drew Simmons moderated the panel, and Cortex was tapped to provide a late-breaking webcast feed of the seminar, which aired on Thursday, August 5, 2010.
Featuring: (left to right)
Drew Simmons | President at Pale Morning Media
Tami Snow | Communication Director at Horny Toad
Rob Faris | SVP Programming & Production at Outside TelevisionFitz Cahall | Creator of “The Season” and “Dirtbag Diaries”
Corey Rich | Photographer, Filmmaker and Principal at Aurora Photos
Josh Murphy | Independent Producer/Director
// Part 1 of 4
Posted: August 10, 2010 | By: Team
Most recently we targeted the Outdoor Retailer show, which takes over Salt Lake City two weeks out of the year – in January and August.
We contemplated the impact of our viral sticker campaign, and whether or not folks would disagree with our guerilla stickering approach, but in the end we determined the benefits outweigh the risks.
We also agreed to stay independent from show organizers, as to not risk the integrity of our guerilla approach and to ensure our research maintains an objective perspective.
Real interaction, real participation.
According to the poll on Outdoor Retailer’s website, 85% of respondents have SmartPhones. So we wanted to see how many will scan our QR code.
Contact us directly if you're interested in discussing the results.
Posted: August 1, 2010 | By: Team
